Summer release: one label system across every app
Plauti's summer release updates UI labels across every app to use one consistent naming system. Here's what changed, why, and why no action is needed from your team.
- Salesforce
- Data quality
Blog
Practical writing for admins and consultants: deduplication, validation, routing, and the failure modes that only show up at scale.
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Build or buy a Salesforce data management solution? [2026 guide]
A practical framework for CIOs, CTOs, and Salesforce admins deciding whether to build a custom data management tool or buy an established platform, covering cost, speed, security, and scale.
- Salesforce
- Data quality
- Deduplication
How to gather internal allies for better data quality
Data quality initiatives stall without leadership support. Here's how to build the business case, using a data leadership framework from MIT Sloan Management Review.
- Data quality
DataGroomr vs. Plauti: Address Validation for Salesforce
DataGroomr and Plauti both offer Salesforce address validation. This piece compares live validation, geocoding, and seat pricing, so ops and logistics teams can pick the right fit.
- Data quality
- Salesforce
Refining Our Identity, Strengthening Our Commitment to Trusted Data
Plauti has refined its brand and values around one belief: trusted data leads to confident action, especially now that AI agents work directly with customer data.
- Data quality
New Look, Same Data Quality Tools: What's Changing for You
Plauti's naming and interface are changing to reflect how Monitor, Clean, Prevent, and Act fit together. Nothing about the functionality you use every day is different.
- Data quality
- Salesforce
- Deduplication
How Accurate CRM Data Boosts Customer Satisfaction Scores
Inaccurate CRM data quietly erodes every customer interaction it touches. Here is how data accuracy lifts CSAT scores, and the practices that keep records clean and reliable over time.
- Data quality
- Deduplication
- Automation
The Hidden Costs of Poor CRM Data Quality in Salesforce
Bad CRM data costs more than reps realize: missed follow-ups, wasted time, and reports nobody trusts. This guide covers where those costs hit and a five-step plan to fix them in Salesforce.
- Data quality
- Salesforce
- Deduplication
How Segmentation and Personalization Improve Customer Engagement
Segmentation groups customers by shared traits; personalization tailors the message to each group. Together they raise satisfaction and conversion, but only if the underlying data holds up.
- Data quality
- Automation
See Plauti in action
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