How to Choose a Data Quality SaaS Tool
Millions of SaaS tools claim to be the best. Here's how to define your actual requirements, check governance and security, research your shortlist, and compare finalists before you commit.
- Data quality
Resources
Writing and customer stories on Salesforce and Dynamics 365 data quality — deduplication, validation, routing, and what breaks when data drifts.
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Breaking Down Silos Between Sales, Marketing, and Customer Success
Sales blames marketing for weak leads; customer success can't renew without context from the deal. Five steps to align sales, marketing, and customer success around one shared view of the customer.
7 Steps to Audit Your Marketing Tech Stack
A tech stack audit finds which tools earn their subscription, which duplicate each other, and where your data quietly drifts out of sync. Seven steps, from setting goals to acting on the results.
- Data quality
How Booksy Cleaned Up Its Salesforce Data to Drive More Bookings
Booksy consolidated its customer records in Salesforce and removed duplicates, giving every team one view of each customer and lifting bookings from targeted campaigns.
- Salesforce
- Deduplication
- Consulting
Bad Salesforce Data: 10 Risks, Root Causes, and How to Reduce Data Loss Risk
Duplicate, incomplete, and outdated Salesforce records create real risk: lost pipeline, compliance exposure, and irreversible data loss. Here are the 10 risks, their causes, and how to reduce them.
- Salesforce
- Data quality
- Deduplication
How WatchBox Built a Single Customer View in Salesforce
WatchBox unified fragmented customer data in Salesforce with Plauti, giving client advisors one trusted view for more personalized service.
- Salesforce
- Deduplication
- Automation
Booksy builds a customer 360 in Salesforce with Plauti
Booksy unified fragmented merchant records across Sales Cloud and Service Cloud, cutting duplicate outreach and giving every merchant one dedicated point of contact.
- Data quality
- Salesforce
- Deduplication
Improving student recruitment with better data in Salesforce
Royal Agricultural University swapped a costly legacy dedupe tool for Plauti, stopping duplicate applicant communications and cleaning up 225,000 records across Salesforce.
- Salesforce
- Deduplication
- Data quality
Cumberland Mutual Builds a Policyholder 360 in Salesforce
Cumberland Mutual unified fragmented policyholder records in Salesforce with Plauti, giving customer service reps and agents a single, trusted view of every customer.
- Salesforce
- Deduplication
- Data quality
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